Redesigning a Mundane Object.

Sweet tooth was a project that required identifying a mundane object, giving this object meaning but not in the way which it was intended to be used. With the completion of this project, the designer would understand how to accurately perform research of brand story and what makes a brand successful.

I chose to focus on a target market of children ages 6-14+. With this age range, I focused on the primary goals of the brand that would also set it apart from the rest. This resulted in a safe and exciting way for kids to properly learn how to brush their teeth- Sweet Tooth. The process is simple while involving little to zero waste as a byproduct.